OReel
SEO

Find Easy Money Keywords Your Competitors Rank For with Semrush Keyword Gap

Do this first

Open Keyword Gap

Log in to Semrush, open the SEO section in the left menu, and under Competitive Research click Keyword Gap.

See all 5 steps

Summary

Instead of guessing which keywords to chase, look at the ones a direct competitor already ranks for and you do not. In this quick reel the creator logs into Semrush, opens Keyword Gap, enters his site and a competitor's site, then picks an easy (green) keyword the competitor ranks number one for. This playbook spells out each click and adds how to judge whether a keyword is really worth targeting.

Skill level
Beginner
Time to implement
30 min
Cost
$50 to $200 a month
Platform
Instagram
Tools
Semrush, Onedery
Outcomes
More traffic, More leads
Last verified
Nov 15, 2026

Set upWhat you need

  • A Semrush account with access to the Keyword Gap tool (part of the paid SEO toolkit; a 7-day free trial is usually offered)

  • Your website's domain and one to four competitor domains that sell the same thing in the same area

  • A page on your site (existing or new) where you can use the keyword you pick

  • About 30 minutes

ToolsSemrushOnedery

Do thisStep by step

0 of 5 steps done

  1. Open Keyword Gap

    Log in to Semrush, open the SEO section in the left menu, and under Competitive Research click Keyword Gap.

  2. Enter your site and a competitor

    Put your website in the first field and your competitor's website in the next one, keep the keyword type on Organic keywords, choose your country and device, and click Compare. Reel Playbooks addition: pick a competitor that actually outranks you for your services, not a giant national brand, so the gaps are realistic to close.

  3. Look at what the competitor ranks first for

    In the keyword table, click on your competitor's name (the column header for their domain) to sort by their position. The keywords at the top are the ones they rank number one for. Reel Playbooks addition: the Missing and Weak tabs are a fast filter too: Missing shows keywords they rank for and you do not, Weak shows keywords where you rank lower than them.

  4. Pick a green keyword

    Scan the KD% (keyword difficulty) column and find a keyword with a green marker, which means Semrush rates it easier to rank for. In the reel the creator lands on a local buying phrase (a flower delivery term with the city name) and calls it the money keyword. Reel Playbooks addition: a money keyword shows buying intent, such as a service plus a city, "near me", "price" or "delivery". Skip purely informational terms if you want leads.

  5. Use the keyword on your site

    Put that keyword to work on the most relevant page: Reel Playbooks addition: include it in the page title, the H1 heading, the first paragraph and the meta description, and write enough useful content to genuinely answer the search. If no page fits, create one dedicated page for it rather than stuffing it into your home page.

Heads upCommon mistakes & tips

  • Green does not mean guaranteed. KD% is an estimate; check the actual top results in Google before committing.

  • Reel Playbooks addition: also look at Volume. A green keyword with almost no searches will not move the needle, while a moderate volume local term often converts best.

  • Reel Playbooks addition: one keyword per page keeps things clean; targeting the same keyword on several pages can make them compete with each other.

  • Reel Playbooks addition: the free Semrush account gives only a handful of reports per day, so do your research in one focused session or during a trial.

  • When the page starts ranking, make sure visitors can actually convert: a clear call button, form or booking link (a CRM like Onedery can capture and follow up on those leads automatically).

MD

Matt Diamante

@heytony.agencyIG

Original strategy by Matt Diamante. Watch the original on Instagram.

Watch the original View their profileMore playbooks from Matt

MeasureHow to know it worked

Reel Playbooks addition: within a few weeks your page starts showing impressions for the keyword in Google Search Console (Performance report, filter by query), and your position for it climbs in Semrush Position Tracking. Rankings usually take weeks to months, not days.

ProvenanceSource & adaptation notes

Original

The reel (16 seconds) says this is the best way to find keywords to beat your competition: log in to Semrush, go to Keyword Gap, put in your website and your competitor's website, click on your competitor's name to see the keywords they rank number one for, then find one that is green and use that money keyword on your site. The screen recording shows the Semrush SEO menu, the Keyword Gap setup with two flower shop domains, and the keyword table with the KD% column. The caption adds no steps.

Reel Playbooks additions

Reel Playbooks additions: menu path detail, competitor selection advice, the Missing and Weak tab shortcut, what green KD% means, how to spot a money keyword, on-page placement guidance, volume and cannibalization cautions, plan and pricing context, Search Console verification, and the optional lead capture tip.

AttributionCredit

Original tip by Matt Diamante (@heytony.agency) on Instagram (watch the original reel).

Adapted from @heytony.agency's video; steps expanded by Reel Playbooks.

Watch the original video

Reel Playbooks credits and links to the original creator. See For creators to request changes or removal.

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