SEO

The 15-Minute Internal Linking Trick to Push a Money Page Up in Google

Quick Win
Skill level
Beginner
Time to implement
15 min
Cost
Free
Platform
Instagram
Tools
Google Search
Outcomes
More traffic, Free to do, Beginner friendly
Last verified
Nov 14, 2026
MD

Matt Diamante

@heytony.agencyIG

Original strategy by Matt Diamante. Watch the original on Instagram.

Summary

Your money page is the page you most want to rank, such as a service or product page. Most sites already have blog posts and other pages that mention that page's keyword without linking to it. This playbook uses a simple Google site: search to find those pages and turn the keyword into an internal link to the money page, so people and Google can see which page matters most for that topic.

Set upWhat you need

  • Your website and edit access to its pages (WordPress, Shopify, Webflow, or any CMS)

  • The money page you want to rank and the keyword it targets

  • Google Search in any browser

  • About 15 minutes for the first three links

ToolsGoogle Search

Do thisStep by step

  1. 1

    Pick a money page and its keyword

    Open the page you most want to rank and note the main keyword it targets. In the creator's example, it is a dental implants page targeting "dental implants".

  2. 2

    Run a site: search in Google

    In Google, type site: followed by your website, then the keyword in quotes, for example site:yourdomain.com "dental implants". This shows every page on your site that uses that keyword. Reel Playbooks addition: if you get very few results, try close variations of the keyword, such as "implants" or "tooth replacement".

  3. 3

    Skip the money page itself

    The first result is usually your money page, so ignore it. Open three of the other pages that mention the keyword.

  4. 4

    Link the keyword to your money page

    On each of those pages, find where the keyword appears and make it a link to your money page. The linked words are the anchor text, and Google pays attention to them. Reel Playbooks addition: use descriptive, natural anchor text ("dental implants in North York" rather than "click here"), link only once per page to the same money page, and make sure the link points to the final URL with no redirect.

  5. 5

    Publish and request a recrawl

    Reel Playbooks addition: save and publish the updated pages, then in Google Search Console use URL Inspection on each updated page and click Request indexing so Google sees the new links sooner.

  6. 6

    Repeat for your other money pages

    Reel Playbooks addition: run the same search for each important service or product page. Keep a simple list of which pages link to which, so you don't over-link one page and forget another.

Heads upCommon mistakes & tips

  • Google recommends this. Its guidance says internal links help people and Google make sense of your site and find other pages; see Google's link best practices.

  • Don't force exact-match anchor text into every page. Vary it naturally so it reads like normal writing.

  • Link from pages that are relevant to the money page; a link from a related blog post is worth more than one squeezed into an unrelated page.

  • Check that the linking pages themselves are indexed (they appear in your site: search, so they usually are).

  • The reel's claim that this alone moved sites from page two to the top of page one is the creator's experience and has not been verified by Reel Playbooks. Treat it as one part of your SEO, not the whole plan.

MeasureHow to know it worked

In Google Search Console, open Links and check that your money page's internal link count has gone up. Over the next 2 to 6 weeks, watch the money page's average position and clicks for the target keyword in the Performance report. Results vary by competition; internal links help Google understand your site, but they do not guarantee a ranking jump on their own.

ProvenanceSource & adaptation notes

Original

The reel walks through the trick on a dental implants page: open a money page, run a Google search for site: plus your website and the keyword in quotes, ignore the first result (usually the money page), open three other results, and link the keyword on each page to the money page. It quotes Google's guidance that anchor text and internal links help people and Google understand your site. The caption has no steps and no linked written source was found.

Reel Playbooks additions

Reel Playbooks additions: keyword variation searches, anchor text and link placement guidance, the Search Console recrawl step, repeating the process across money pages, how to measure results in Search Console, a link to Google's official guidance, the relevance and indexing tips, and a note that the ranking claim is unverified.

AttributionCredit

Original tip by Matt Diamante (@heytony.agency) on Instagram (watch the original reel).

Adapted from @heytony.agency's video; steps expanded by Reel Playbooks.

Watch the original video

Reel Playbooks credits and links to the original creator. See For creators to request changes or removal.

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