Write Local Google Business Profile Service Descriptions with ChatGPT
Do this first
Open Edit services
Log in to your Google Business Profile (search your business name on Google while signed in, or open the Business Profile manager) and click Edit services. You should see a list of services under your primary category.
Summary
Many Google Business Profiles list services with no descriptions at all. The reel's quick hack: open Edit services, copy the list, have ChatGPT write a description for each service that mentions your city, and paste them back in. The creator frames it as a way to boost Google Maps visibility in 24 hours. This playbook keeps the method, fixes the length (the reel asks for 250 words, but Google caps service descriptions far shorter), and adds what to check after saving.
- Skill level
- Beginner
- Time to implement
- 30 min
- Cost
- Free
- Platform
- Tools
- Google Business Profile, ChatGPT, Onedery
- Outcomes
- More traffic, More leads, Free to do, Beginner friendly
- Last verified
- Nov 15, 2026
Set upWhat you need
Owner or manager access to your Google Business Profile
A ChatGPT account (free works)
The list of services shown under your primary category, plus the city you serve
About 30 minutes
Do thisStep by step
Open Edit services
Log in to your Google Business Profile (search your business name on Google while signed in, or open the Business Profile manager) and click Edit services. You should see a list of services under your primary category.
Copy your service list
Write down or copy every service listed. Reel Playbooks addition: if an important service is missing, add it now with Add custom service, using the plain name customers would search for (no prices, phone numbers or city stuffing in the name).
Generate the descriptions in ChatGPT
Open ChatGPT and use the reel's prompt, listing your services underneath: "Create a service description for each of the following services listed below. Be sure that each description is 250 words long and is optimized to improve rankings on Google Maps in [City Name]." Reel Playbooks addition: change "250 words long" to "under 250 characters". Google's own Business Profile documentation sets a 300 character limit for descriptions of its predefined services and recommends 250 characters or less for custom ones, so 250 word descriptions will not fit.
Paste each description back in
Go back to your Google Business Profile, open each service in the list, paste its description into the description field, and save. Reel Playbooks addition: read each one first and add a real detail (what is included, who it is for, a typical turnaround) so it does not read like generic AI copy.
Keep it natural
Reel Playbooks addition: mention your city once per description, avoid repeating the same keyword, and do not add URLs, phone numbers or promotions. Profile edits can take a little while to appear, and some go through Google review first.
Heads upCommon mistakes & tips
Length matters. The biggest gap in the reel is the 250 word target; keep each description to a couple of tight sentences.
Reel Playbooks addition: the "boost visibility on Google Maps in 24 hours" claim is unverified; services are one of many signals alongside reviews, categories, proximity and your website.
Reel Playbooks addition: match the services on your profile to service pages on your website with the same wording; it reinforces what you do.
Pair this with a steady flow of reviews: Onedery can send review requests automatically after each job and lets you reply to Google reviews from one dashboard.
The creator's part 2 covers expanding your ranking reach into surrounding cities, and the caption offers a free roadmap for a comment; neither is needed for this playbook.
Ronnie Rodrigues
Original strategy by Ronnie Rodrigues. Watch the original on Instagram.
MeasureHow to know it worked
Each service in your profile now shows a description when you open it on Google, the edits are no longer marked as under review, and over the next few weeks the Performance view in your Business Profile shows more searches and interactions. Reel Playbooks addition: a ranking jump within 24 hours is possible but not typical; judge results over a month.
ProvenanceSource & adaptation notes
Original
The reel (49 seconds) says: log in to your Google Business Profile and click Edit services; you should see a list of services under your primary category; head to ChatGPT and, for the services listed, use the prompt asking for a service description for each, 250 words long and optimized to improve rankings on Google Maps in your city, listing each service from the back end of your profile; then head back to your profile and put the description under each service. The screen recording shows the profile dashboard, the services list and the prompt typed into ChatGPT. The caption promises better Google Maps visibility in 24 hours and offers part 2 and a free roadmap for a comment.
Reel Playbooks additions
Reel Playbooks additions: the character limit correction from Google's documentation and the revised prompt, adding missing custom services and naming rules, editing for real details, natural wording and policy cautions, review timing, Performance view verification, the unverified 24 hour claim flag, website service page alignment, and the optional Onedery review tip.
AttributionCredit
Original tip by Ronnie Rodrigues (@ronniedigitalmarketing) on Instagram (watch the original reel).
Adapted from @ronniedigitalmarketing's video; steps expanded by Reel Playbooks.
Reel Playbooks credits and links to the original creator. See For creators to request changes or removal.